This time last year I was facing imminent redundancy and a very uncertain future. Having worked in the arts for twenty years, I felt I needed a serious challenge. With a new product in mind for food retail (a totally new industry for me) and cash to see me through to October, I was going to give being an entrepreneur some serious welly. How hard could it be?
Well, it’s turning out to be REALLY hard. The physical side of working two jobs (I’m now a charity fundraiser now part-time too) and having two kids I can cope with, but the emotional stress has been tough. The highs of the successes can make the lows of the failures seem worse than they are and there’s only you to pull up the bootstraps and carry on. I’ve clung to my motivational mantras ‘many of life’s failures are people who did not realise how close they were to success when they gave up’ or ‘failure is the line of least persistence’. They’re both good ones. But on the hard days you do wonder whether you’re a bit of a gambler, just one more bet at the table will make everything ok.
But, 2013 is the year! My products need to be produced in a temperature controlled environment, my factory needs volume to put the product on the line and the supermarkets need to know they’ll sell before they’ve hit the shops. It’s all very chicken and egg but it’s certainly not all doom and gloom. There are just the last few pieces of the jigsaw to put in and it’s a challenge but 2012 has been the most enjoyable, fulfilling year I’ve had in a very long time and I’m ready for what 2013 is going to bring.
I’ve achieved more and learnt more in 2012 than I did in the previous decade. I’ve discovered a love of learning and an interest in a subject that I haven’t felt since I was a kid when I devoured everything to do with gymnastics. I’ve got a great brand and product ideas that people think are innovative and the future. The gap in the market that I identified a few years ago is now being evidenced in market research, the trend is emerging and I’ve positioned myself to grab the opportunities as they arise.
I’ve come further than many people could hope for so for this year at least, I’m sticking with the motivational mantras as opposed to the gambling metaphors and it’s onwards and upwards for us now (rather than me) as 2012 also brought on board a trusted business partner.
Look out for the Slim n Saucy revolution in 2013 as its arriving in a store near you!