SlimnSaucy is passionate about helping the nation to eat more healthily and lose weight in an economical and convenient way that fits in with busy families’ lives. Put simply, we and our friends are busy women, with little time to cook. We’re all conscious of our weight but we don’t want to eat artificial fat and sugar replacements, ready meals or other processed food. We’re interested in our own health and the health of our children.
At SlimnSaucy we feel that the time is right for supermarket frozen aisles to offer all natural, low-fat, nutritious food. We’re supporting their efforts so far, by promoting the use of fresh frozen ingredients in all of our recipes. We’ve also been developing a new product range that is 100% natural, fat-free and frozen (to lock in essential vitamins and minerals from real food) and there isn’t a ready meal in sight!
Behind our thinking are some key trends. In Mintel’s latest research (November 2012) it says: 52% of (27million) adults have tried to shed some weight in the last 12 months and a further 18% have tried to maintain their weight. The weight control food market shrank in the last five years by 16% as consumers are increasingly sceptical of foods labelled as diet. Half of Britons actively distrust them and 48% of adults prefer naturally lower calorie food.
If you are interested in finding out more about our new product range then contact firstname.lastname@example.org